How Do You Say Qi? Marketing Qi, That Is...
By: Ellen Britt
What if I told you that an ancient Chinese concept known as Qi (say *chee*) could help you with the marketing of your coaching, consulting or training business?
Qi is the vital energy that's behind all life...the force that makes everything work. The ancient Chinese knew that if your Qi was blocked or stagnant, illness was soon to follow.
It's no different with your business.
If your Marketing Qi is blocked or stagnant...your business will slow...then flounder, and may fail entirely.
How do you know if your Marketing Qi is blocked?
Here are a few diagnostic questions to ask yourself:
Am I struggling to get clients? Do I dread marketing my business? Do I hate asking for the sale? Do I operate from overwhelm?
If you answered yes to all or most of these questions, then chances are, your Marketing Qi is blocked.
Since you can't get acupuncture for your business, how can you increase your Marketing Qi?
Here are some remedies to employ right away to get your Marketing Qi flowing again:
1. Identify a niche that is tightly focused, one that corresponds with your expertise and passions. Focusing on a niche that you are not passionate about, even if it promises to be profitable, will drag you down in the long run.
2. Choose your customers carefully...if the client is not right for you, you will do them, as well as yourself a disservice if you accept them as a client. As a result, your Qi will suffer.
3. Learn to access your business intuition...think with your heart as well as your head. Beginning a meditation practice, getting out in nature, listening to music...all of these can help.
4. Learn from others...there are plenty of quality free and paid resources to get your Marketing Qi unblocked. Take advantage of what's out there.
5. Find a group of like minded business professionals to act as a support group, either in person or online. The energy and support of the group can be lifesaving when times are rough.
6. Be persistent. Don't give up. Keep learning and then apply what you learn. Track your results and then correct your course.
Apply these remedies and get your Marketing Qi flowing again!
Ellen Britt, PA, Ed.D., is founder of the Marketing Qi (say *chee*) Teleseminar Intensive, a completely free resourse bringing you live calls with some of the most successful coaches, consultants and trainers on the planet...including Andy Wibbles, Marica Wieder, Chris and Janet Attwood, Andrea J. Lee and more...register for free at http://www.marketingqi.com
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